Journalism Emphasis:  Advertising
Arkansas State University - Jonesboro
Degree: Bachelor of Science
Major: Journalism  Emphasis:  Advertising
 2006-2007
Students requiring developmental course work based on low entrance exam scores (ACT, SAT, ASSET, COMPASS) may not be able to complete this program of study in eight (8) semesters.  Developmental courses do not count toward total degree hours.  Students having completed college level courses prior to enrollment will be assisted by their advisor in making appropriate substitutions.   In most cases, general education courses may be interchanged between semesters.    A minimum of 45 hours of upper division credit (3000-4000 level) is required for this degree.  Mandatory state and institutional assessment exams will be required during your degree program.  Failure to participate in required assessments may delay graduation.
Year 1   Year 1
Fall Semester   Spring Semester
Course No. Course Name Hrs Gen Ed   Course No. Course Name Hrs Gen Ed
ENG 1003 Composition I 3 X   ENG 1013 Composition II 3 X
JOUR 1003 Mass Com in Modern Society 3     JOUR 2003 News Writing 3  
MATH 1023  College Algebra 3 X   BIOL 1003 Biological Science 3 X
UC 1013 Making Connections-Communications (FYE) 3     BIOL 1001 Biological Science Lab 1 X
SCOM 1203 Oral Communications 3 X   ANTH 2233 or HIST 1013 or 1023 or GEOG 2613 Intro to Cultural Anthropology or World Civilization to 1660 or World Civilization since 1660 or Intro to Geography 3 x
          ECON 2333 or POSC 1003 or 2103 or PSY 2013 or SOC 2103 Economic Issues and Concepts or Intro to Politics or Intro to US Government or Intro to Psychology or Intro to Sociology 3 X
Total Hours   15     Total Hours   16  
Year 2   Year 2
Fall Semester   Spring Semester
Course No. Course Name Hrs Gen Ed   Course No. Course Name Hrs Gen Ed
JOUR 2013 News Reporting 3     JOUR 3023  Principles of Advertising 3  
Phys Sci See Gen Ed List 3 X   HIST 2763 or 2773 or ECON  2333 or POSC 1003 or 2103 or PSY 2013 or SOC 2103 US  to 1876 or US  since 1876 or Economic Issues and Concepts or Intro to Politics or Intro to US Government or Intro to Psychology or Intro to Sociology (any course not previously taken) 3 X
Phys Sci Lab for above 1 X   ART or MUS or THEA 2503 Fine Arts Visual or Musical or Theatre 3 X
ENG 2003 or ENG 2013 or PHIL 1103 Intro to Literature I or Intro to Literature II or Intro to Philosophy 3 X   Gen Ed Enhancement Any gen ed course not previously taken or course from approved enhancement list 3 X
HIST 2763, 2773 or POSC 2103 US  to 1876 or US  since 1876 or Intro to US Government (if not previously taken) 3 X   PE 1002 Concepts of Fitness 2 X
ENG 2003 or ENG 2013 or PHIL 1103 or MUS or ART or THEA 2503 Intro to Literature I or Intro to Literature II or Intro to Philosophy or Fine Arts Music or Visual or Theatre  (course not  previously taken) 3 X   Minor  See adviser 3 X
Total Hours   16     Total Hours   17  
Year 3   Year 3
Fall Semester   Spring Semester
Course No. Course Name Hrs Gen Ed   Course No. Course Name Hrs Gen Ed
JOUR 3033  Advertising Copywriting 3     JOUR 3363 Communications Research 3  
JOUR 3673 Desktop Publishing 3     Elective 3000/4000 See adviser 3  
Communications elective 3000/4000 See adviser 3     Communications elective 3000/4000 See adviser 3  
Minor See adviser 3     Minor See adviser 3  
ECON 2313 Principles of Macroeconomics 3     ECON 2323 Principles of Microeconomics 3  
Total Hours   15     Total Hours   15  
Year 4   Year 4
Fall Semester   Spring Semester
Course No. Course Name Hrs Gen Ed   Course No. Course Name Hrs Gen Ed
JOUR 4073 Communications Law and Ethics 3     JOUR 4003 Media Planning 3  
RTV 3333 RTV Advertising and Sales 3      Minor 3000/4000 See Adviser 3  
Minor 3000/4000 See adviser 3     JOUR 4033 Advertising Case Studies and Campaigns 3  
Communications elective 3000/4000 See adviser 3     Elective 3000/4000 See Adviser 3  
MKTG 3013 Marketing 3     Elective See Adviser 3  
Elective See adviser 1            
Total Hours   16     Total Hours   15  
                 
Total Jr/Sr Hours 45     Total Degree Hours 125  
                 
Graduation Requirements:  
Completion of HIST 2763 or HIST 2773 or POSC 2103   
English Proficiency (Grade of C or better in ENG 1003 and ENG 1013)      
2.00 GPA in Major          
2.00 GPA at ASU          
2.00 GPA Overall          
Minimum of 65 hours of liberal arts and sciences (LAS)
Minimum of 80 hours in courses outside the College of Communications
45 JR/SR Hours after completing 30 hours  
124 Total Credit Hours          
18 of last 24 hours must be ASU-Jonesboro courses    
Minimum of 57 hours from 4-year institutions          
32 Resident Hours if completing second degree and first degree was not from ASU-J    

Up one level | Home | Degrees Offered | Registrar | Bulletin