Journalism Emphasis: Advertising
Arkansas State University - Jonesboro
Degree: Bachelor of Science
Major: Journalism Emphasis: Advertising
2006-2007
Students requiring developmental course work based on low entrance exam scores (ACT, SAT, ASSET, COMPASS) may not be able to complete this program of study in eight (8) semesters. Developmental courses do not count toward total degree hours. Students having completed college level courses prior to enrollment will be assisted by their advisor in making appropriate substitutions. In most cases, general education courses may be interchanged between semesters. A minimum of 45 hours of upper division credit (3000-4000 level) is required for this degree. Mandatory state and institutional assessment exams will be required during your degree program. Failure to participate in required assessments may delay graduation.
Year 1				Year 1
Fall Semester				Spring Semester
Course No.	Course Name	Hrs	Gen Ed	Course No.	Course Name	Hrs	Gen Ed
ENG 1003	Composition I	3	X	ENG 1013	Composition II	3	X
JOUR 1003	Mass Com in Modern Society	3		JOUR 2003	News Writing	3
MATH 1023	College Algebra	3	X	BIOL 1003	Biological Science	3	X
UC 1013	Making Connections-Communications (FYE)	3		BIOL 1001	Biological Science Lab	1	X
SCOM 1203	Oral Communications	3	X	ANTH 2233 or HIST 1013 or 1023 or GEOG 2613	Intro to Cultural Anthropology or World Civilization to 1660 or World Civilization since 1660 or Intro to Geography	3	x
				ECON 2333 or POSC 1003 or 2103 or PSY 2013 or SOC 2103	Economic Issues and Concepts or Intro to Politics or Intro to US Government or Intro to Psychology or Intro to Sociology	3	X
Total Hours		15		Total Hours		16
Year 2				Year 2
Fall Semester				Spring Semester
Course No.	Course Name	Hrs	Gen Ed	Course No.	Course Name	Hrs	Gen Ed
JOUR 2013	News Reporting	3		JOUR 3023	Principles of Advertising	3
Phys Sci	See Gen Ed List	3	X	HIST 2763 or 2773 or ECON 2333 or POSC 1003 or 2103 or PSY 2013 or SOC 2103	US to 1876 or US since 1876 or Economic Issues and Concepts or Intro to Politics or Intro to US Government or Intro to Psychology or Intro to Sociology (any course not previously taken)	3	X
Phys Sci	Lab for above	1	X	ART or MUS or THEA 2503	Fine Arts Visual or Musical or Theatre	3	X
ENG 2003 or ENG 2013 or PHIL 1103	Intro to Literature I or Intro to Literature II or Intro to Philosophy	3	X	Gen Ed Enhancement	Any gen ed course not previously taken or course from approved enhancement list	3	X
HIST 2763, 2773 or POSC 2103	US to 1876 or US since 1876 or Intro to US Government (if not previously taken)	3	X	PE 1002	Concepts of Fitness	2	X
ENG 2003 or ENG 2013 or PHIL 1103 or MUS or ART or THEA 2503	Intro to Literature I or Intro to Literature II or Intro to Philosophy or Fine Arts Music or Visual or Theatre (course not previously taken)	3	X	Minor	See adviser	3	X
Total Hours		16		Total Hours		17
Year 3				Year 3
Fall Semester				Spring Semester
Course No.	Course Name	Hrs	Gen Ed	Course No.	Course Name	Hrs	Gen Ed
JOUR 3033	Advertising Copywriting	3		JOUR 3363	Communications Research	3
JOUR 3673	Desktop Publishing	3		Elective 3000/4000	See adviser	3
Communications elective 3000/4000	See adviser	3		Communications elective 3000/4000	See adviser	3
Minor	See adviser	3		Minor	See adviser	3
ECON 2313	Principles of Macroeconomics	3		ECON 2323	Principles of Microeconomics	3
Total Hours		15		Total Hours		15
Year 4				Year 4
Fall Semester				Spring Semester
Course No.	Course Name	Hrs	Gen Ed	Course No.	Course Name	Hrs	Gen Ed
JOUR 4073	Communications Law and Ethics	3		JOUR 4003	Media Planning	3
RTV 3333	RTV Advertising and Sales	3		Minor 3000/4000	See Adviser	3
Minor 3000/4000	See adviser	3		JOUR 4033	Advertising Case Studies and Campaigns	3
Communications elective 3000/4000	See adviser	3		Elective 3000/4000	See Adviser	3
MKTG 3013	Marketing	3		Elective	See Adviser	3
Elective	See adviser	1
Total Hours		16		Total Hours		15

Total Jr/Sr Hours		45		Total Degree Hours		125

Graduation Requirements:
Completion of HIST 2763 or HIST 2773 or POSC 2103
English Proficiency (Grade of C or better in ENG 1003 and ENG 1013)
2.00 GPA in Major
2.00 GPA at ASU
2.00 GPA Overall
Minimum of 65 hours of liberal arts and sciences (LAS)
Minimum of 80 hours in courses outside the College of Communications
45 JR/SR Hours after completing 30 hours
124 Total Credit Hours
18 of last 24 hours must be ASU-Jonesboro courses
Minimum of 57 hours from 4-year institutions
32 Resident Hours if completing second degree and first degree was not from ASU-J